First Spring // PRADA

Chinese filmaker Yang Fudong was commissioned by Prada to realize a short film “First Spring” for the SS 2010 menswear campaign.The film is set in the streets of Shanghai and it is full of contrast as: old world, new world, opposite cultures and traditions, up and down, etc. According to the chinese adage “a good year is determined by its spring,” and we believe it! [Credits: Model/Actor: Jacob Coupe @ Models1 Model/Act]