Fragrances and Memories // Replica by Maison Martin Margiela

Reproduction of familiar scents and moments of varying locations and periods

I’ve been looking now for a little while to find a new fragrance that I like. And finally the other day I discover Replica, the last eau de perfume by Maison Martin Margiela. For the first time I found to have something in common not only with the fragrance itself, but also with the shape of the bottle, the packaging, the printing, like if the whole concept behind this product and I share something. Something that fatally attracted me.

I don’t like the concept of nostalgia; I prefer to it the idea of a re-discovery of fragrances that, at the end, form a part of all of us [Jacques Cavallier, creator]

Chosing a fragrance not just so that other people find us more attractive, but for ourselves, for what it reminds us and the way it makes us feel. Memory and personality.

…after the things are broken and scattered, still, alone, more fragile, but with more vitality, more unsubstantial, more persistent, more faithful, the smell and taste of things remain poised a long time, like souls, ready to remind us, waiting and hoping for their moment, amid the ruins of all the rest; and bear unfaltering, in the tiny and almost impalpable drop of their essence, the vast structure of recollection. [Marcel Proust, In Search of Lost Time]

Replica comes in 3 fragrances: Flower Market, Beach Walk and Funfair Evening.